BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Sabre//Sabre VObject 4.5.8//EN CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:Europe/Zurich X-LIC-LOCATION:Europe/Zurich TZURL:http://tzurl.org/zoneinfo/Europe/Zurich BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:19810329T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=-1SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:19961027T030000 RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=-1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:news2780@europa.unibas.ch DTSTAMP;TZID=Europe/Zurich:20260507T232944 DTSTART;TZID=Europe/Zurich:20260604T181500 SUMMARY:Lecture Series on Innovation in the Global Economy with Dr. Andrew McAfee\, MIT Sloan School of Management DESCRIPTION:RegistrationRegistration for the event here. [https://forms.gle /NheHCkDFdbySVA887]\\r\\nFlyerDownload Flyer here. [https://wwz.unibas.ch/ fileadmin/user_upload/wwz/Events/260430_McAfee_Flyer.pdf]Important Informa tionFree entry and free seating.Registration is appreciated but not mandat ory.About the EventArtificial intelligence promises major advances in prod uctivity\, innovation\, and business performance. Yet for many firms\, the key challenge lies in how to use and implement it. This challenge is part icularly relevant for many successful firms in Switzerland and throughout Europe\, where established routines\, proven business models\, and long-st anding organizational strengths can make the adoption of AI difficult.\\r\ \nIn his public lecture\, Dr. Andrew McAfee from the MIT Sloan School of M anagement will discuss why AI matters for firms and how its successful app lication depends on more than technological capabilities alone. Drawing on his research on the digital economy and his recent book “The Geek Way ”\, he will argue that firms benefit most from AI when they combine new technologies with organizational cultures built on science\, ownership\, s peed\, and openness. Don’t miss this unique opportunity to exchange idea s and learn from one of the world’s leading experts in the field.\\r\\nP rogramm\\r\\n18.15Welcome and IntroductionRolf Weder18.20KeynoteAndrew McA fee19.15DiscussionAndrew McAfeeRolf WederQuestions from Audience19.45Apero Everyone :-)\\r\\nDr. Andrew McAfee / Speaker: Andrew McAfee is a Princip al Research Scientist at the MIT Sloan School of Management\, co-founder a nd co-director of MIT’s Initiative on the Digital Economy. He studies ho w information technology affects business and the economy -- particularly\ , the way companies perform\, organize themselves\, and compete. He is a c o-author of the New York Times bestselling book\, “The Second Machine Ag e” (2014)\, and “Machine Platform Crowd” (2017) -- both with Erik Br ynjolfsson (Stanford). His most recent book “The Geek Way. The Radical M indset That Drives Extraordinary Results” was awarded “The Economist ’s Best Books of 2023”\, “Forbes Top 10 Business Books of 2023”\, and “Financial Times’ Monthly Best Business Books to Read Pick”. For mer CEO of Google\, Eric Schmidt\, describes the book as “a Handbook for Disruptors”. He regularly writes for the Harvard Business Review\, the Economist or the New York Times\, for example. He talks on CNN\, at the WE F\, TED and many other highly attended events. He advised the world’s la rgest corporations and organizations ranging from the IMF to the Boston Re d Sox and the US Intelligence Community. He is the founder of the generati ve AI company Workhelix. Andrew McAfee is named on the “Thinkers50 list of the world’s top management thinkers”.\\r\\nProf. Rolf Weder / HostR olf Weder is Professor of International Economics at the University of Bas el and head of the Center for Innovation Economics Basel (CIEB).\\r\\nLect ure Series on Innovation in the Global EconomyThe Lecture Series provides a platform for renowned researchers in Business and Economics to present t heir research results and thoughts on “Innovation in the Global Economy ” to a broad audience. The events tackle the challenges of globalization and new technologies for society\, policy makers and companies. They also focus on the determinants of innovation in open economies. The discussion plays an important role in the Lecture Series. We are grateful for the su pport by the Claudine and Hans-Heiner Zaeslin-Bustany-Foundation. X-ALT-DESC:

Registration
Registration for the event here.\n

Flyer
Download Flyer here.

Important Information
Fr ee entry and free seating.
Registration is appreciated but not mandat ory.

About the Event
Artificial intellige nce promises major advances in productivity\, innovation\, and business pe rformance. Yet for many firms\, the key challenge lies in how to use and i mplement it. This challenge is particularly relevant for many successful f irms in Switzerland and throughout Europe\, where established routines\, p roven business models\, and long-standing organizational strengths can mak e the adoption of AI difficult.

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In his public lecture\, Dr. Andrew McAfee from the MIT Sloan School of Management will discuss why AI matter s for firms and how its successful application depends on more than techno logical capabilities alone. Drawing on his research on the digital economy and his recent book “The Geek Way”\, he will argue that firms benefit most from AI when they combine new technologies with organizational cultu res built on science\, ownership\, speed\, and openness. Don’t miss this unique opportunity to exchange ideas and learn from one of the world’s leading experts in the field.

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Programm

\n18.15Welcome and IntroductionRolf Weder 18.20KeynoteAndrew McAfee19.15DiscussionAndrew McAfee
Rolf Weder
Q uestions from Audience19.45AperoEveryo ne :-)\n


Dr. Andrew McAfee / Speaker: \;
Andrew McAfee is a Prin cipal Research Scientist at the MIT Sloan School of Management\, co-founde r and co-director of MIT’s Initiative on the Digital Economy. He studies how information technology affects business and the economy -- particular ly\, the way companies perform\, organize themselves\, and compete. He is a co-author of the New York Times bestselling book\, “The Second Machine Age” (2014)\, and “Machine Platform Crowd” (2017) -- both with Erik Brynjolfsson (Stanford). His most recent book “The Geek Way. The Radica l Mindset That Drives Extraordinary Results” was awarded “The Economis t’s Best Books of 2023”\, “Forbes Top 10 Business Books of 2023”\, and “Financial Times’ Monthly Best Business Books to Read Pick”. Fo rmer CEO of Google\, Eric Schmidt\, describes the book as “a Handbook fo r Disruptors”. He regularly writes for the Harvard Business Review\, the Economist or the New York Times\, for example. He talks on CNN\, at the W EF\, TED and many other highly attended events. He advised the world’s l argest corporations and organizations ranging from the IMF to the Boston R ed Sox and the US Intelligence Community. He is the founder of the generat ive AI company Workhelix. Andrew McAfee is named on the “Thinkers50 list of the world’s top management thinkers”.

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Prof. Rolf W eder / Host
Rolf Weder is Professor of International Economics at the University of Basel and head of the Center for Innovation Economics Basel (CIEB).

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Lecture Series on Innovation in t he Global Economy
The Lecture Series provides a platform for renowned researchers in Business and Economics to present their research results and thoughts on “Innovation in the Global Economy” to a broad audience. The events tackle the challenges of globalization and new techno logies for society\, policy makers and companies. They also focus on the d eterminants of innovation in open economies. The discussion plays an impor tant role in the Lecture Series. We are grateful for the support by the Cl audine and Hans-Heiner Zaeslin-Bustany-Foundation.

DTEND;TZID=Europe/Zurich:20260604T194500 END:VEVENT END:VCALENDAR